PATHWAYS TO EDUCATION  ︎  COMMERCIAL

Director: Scott McPherson
Creative Director: Phil Coulter, Stefan D'Aversa
Producer: Lily Tran
Design/Animation: Scott McPherson and Lee Ormerod

Art Director: Luke Woodard
Copywriter: Morgan Starr
Colour: Alter Ego

Client: Pathways to Education
Agency: Camp Jefferson
Production: WOVE
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Pathways to Education is a charitable organization committed to providing youth from low-income communities with the resources they need to graduate from high school and break the cycle of poverty.

Working with Camp Jefferson, we created a series of illustrations and animations. Each scene depicts a familiar school environment encapsulated in an icon representing a barrier that many students face when accessing education.



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