Digital Fashion
In this case study we’ll explore WOVE’s journey through the world of digital fashion and how we utilize it in our work.
We’ll start with the more straightforward concept of creating a 3D model of an article of clothing, based off a Fashion Designer’s sketch. For the French streetwear brand Avnier, we digitally created over 100 articles of clothing and accessories, bringing their entire Spring/Summer and Fall/Winter lines to life.
Working from illustrations provided by the brand, each article was brought to life in great detail using the software Marvelous Designer. The benefit of creating these 3D assets is two-fold. For consumers, these 3D assets were utilized across their social media platforms, and were put to best use on their website where customers could rotate, zoom-in, and examine every angle and detail of each article of clothing. For the clothing’s designers, these assets allow them to see their sketches come to life, providing valuable insight into seamlines, textiles, and colorways.
For Adidas, it was all about the fit
Jam3/Adidas approached us when they were looking to create “a lookbook of the future”. The concept was to create a series of three looks, each 50 years apart (in celebration of the 50th anniversary of the Ozweego silhouette). Without any sketches of seam patterns to go from, we drew our inspiration from elements of past and present fashion, while imagining what the future might hold.
When Nike approached us to create a key visual for the launch of their futuristic light-up/self-lacing shoe, The Nike Adapt Huarache, they wanted us to not just focus on the sneaker but to create an entire world the sneaker could live in. Although not the lone focal point of this image, designing the right fit for our characters was paramount in bringing this scene together.
The right fit is key to giving your 3D characters a voice
Without the right fit, 3D characters will often appear extremely stiff and void of personality. In this WOVE produced music video for Kaytranada, our characters are dripping with style and attitude.
TORONTO RAPTORS JERSEY
Full recreation of the Toronto Raptors “Swingman” jersey. Jersey was a key element in this spot created for Tangerine.
Part hypebeast, part crypto-bro, the OG virtual influencer for web 3.0
In this collaborative effort between Wove’s founder, MCPHERSO and Austrian Motion Designer James Johnson, Digital Fashion played a huge role in bringing this literal hypebeast to live.
Meet PERL,
born and raised by the internet.
Perhaps one of the most interesting intersections in this 3D space is that between Digital Fashion and digital influencers.
This surrealist digital model exists somewhere between our world and the Internet. Fashion focused and environmentally conscious, PERL was recently the face of the Carling’s campaign “adDress_The_Future”, which was awarded the Cannes Grand Prix in Digital Craft 2019.
