Our designs and animation focus on the 3 key features of the Supernova sneaker: the direct infused outsole, the BOOST/BOUNCE technology, and the padded heel/tongue. By placing the shoe in a surreal environment we brought emphasis to the light airy nature of the Adidas Supernova.   

In addition to the animations, the key visual was delivered at 8k resolution for usages in storefronts and billboards across Europe. 

With a 12% reduced carbon footprint, the new Adidas Supernova feels light as a cloud.