Tangerine
toronto raptors
Agency: Rethink
Client: Tangerine
Creative Team: Randy Stein, Stef D’Aversa, Phil Coulter
Motion Artists: MCPHERSO, Jm Chadillon
In collaboration with Rethink, we produced a series of still and motion assets for Tangerine's recent Toronto Raptors campaign.
The focal point of the promotion was the Toronto Raptors “Swingman” jersey. We utilized Marvelous Designer (a clothing creation software) to create a highly detailed digital replica of the jersey. Additionally, we developed a flexible rig for quick text updates on the back nameplate, accommodating changes in the script and enabling the creation of French versions.
It’s always a pleasure to create work for your favorite team and even more so when you get to see that work during every game. Go Raps!